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Take me back to the start. 2001, the last of the good times for a lot of us who were relatively grown up and not tiny kids at that point due to a certain horrific event we would all witness that year. Watching this season was a nostalgia trip for so many reasons; social media wasn't a thing, cell phones were still in their infancy especially compared to now, the internet was a thing obviously but not to the point where there was a massive presence for any of the contestants, the show was in standard definition, Phil?... actually, that dude hasn't aged much, WTF lol. It's almost like this was just a big experiment, considering all the changes made since and in some cases the very next season. The overall aesthetic was peak 90's - early 00's, the editing, cinematography, etc felt very much like The Real World (makes me wonder if there was some crossover in terms of people working on both shows), and as a 90s kid this made me smile. You get the sense there was a general attitude of "To hell with polish, just film it and whatever shakiness there is we'll leave it, even if it's an awkward super zoom into a contestants face). Plus, another ode to the time period is that there was a particular focus on the interpersonal dynamics within the teams and between them as opposed to more strict focus on the race itself which happened later on, which has its good and bad merits. Bottom line is this felt like a gamble that the producers and network took to take advantage of the reality tv boom, I remember how Survivor premiered and EVERYONE was watching it at some point, even I wound up watching the final few episodes of that first season. After that, it just exploded and how ironic that a few decades later, out of all that came from that time specifically that it is these 2 shows that are still going. One very creepy thing which almost happened was the finish line being the top of the World Trade Center, but they couldn't get the needed permits, and the show premiered 6 days before 9/11, so as I alluded to at the very start, it really is like watching a completely different world when you watch this season for many reasons and the nostalgia hit me hard a lot of times in good and bad ways. But what about the season itself?....
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Rob/Brennan - The first winners are photogenic attorney friends. I have to admit, these 2 didn't make much of an impression on me at all. It's not that they were bad racers, or bad people, as they actually seemed rather kind and intelligent (lawyers, so of course), but I felt they were rather bland TBH. After they won the first ever leg in show history thanks to the fastforward (which was available in every leg, something they thankfully changed), they hit a snag in Tunisia and were on the verge of being eliminated and were one of the teams which got infuriated at airportgate (which I will get into later), but then they really hit their stride once they hit Asia, and wound up winning 4 of the last 5 legs. I know it doesn't seem like I have a ton to say about them, but the truth is they weren't particularly charismatic or even featured in a starring way til it got down to the end legs. A great all-around team, but not really one I ever got behind. I found it interesting that post-race, Brennan was with Emily for a time, unlike other seasons I never got those vibes from any interactions between them but they must have been there. I do know they had befriended both Nancy and Emily during the race and were a part of the airportgate situation and were pretty pissed off about it; like they said, you don't treat women like that if you're a guy.
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Frank/Margarita - Maybe the loudest team, at least he was. Seriously, the guy must have been a mute when he was a child, cause his natural tone was LOUD lol. Anyway, they were the top team going by the composite average score and by the fact they were either 1st or 2nd in the final 8 legs. Their story was an interesting one, while at the same time not ridiculously frustrating. A separated couple with a small child who part of the reason for getting on this was to work on their relationship. You immediately saw why there were issues with them; as he is constantly yelling and flexing, ultra-competitive, making alliances which last just a few minutes before his massive pride has him essentially saying to hell with that. And at times, he even shouted and yelled at her, not necessarily out of anger but his way of motivating, and she showed her disdain for that often. But; there was actual growth from him, as he wound up apologizing when he reached maximum dickhead mode, something I am not accustomed to seeing on here. And, they wound up falling for each other all over again, which was shown more than once, which even if you weren't a fan of theirs, was a bit heartwarming. I thought they had it in the final stretch, going to their literal backyard for the finish line, and they felt it too which may have been their undoing. Thanks to the production and camera work, you literally saw as they were jogging to the finish line the emotions on their faces go from joy and relief to downtrodden when they saw the team they were head-to-head with for what felt like most of the race with how the final legs were strung out, already there. I was not surprised to find out they did indeed reconcile, but then split for good and remained friends, which is cool to know.
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Joe/Bill - Team Guido, sigh. I love that they named their team after their dog, but beyond that, ugh. The ego and smarminess oozed off these guys almost from the start. They made multiple alliances but were so full of themselves that they would break them almost instantly, constantly bragging about how they had lived in Paris, they spoke French, they had traveled a lot. They truly thought they were better than everyone else, even saying out loud at one point that they had no competition. This behavior would be obnoxious enough from a team that was winning constantly, but they weren't. They actually only won 1 leg. Namecalling the New Yorkers by referring to them as 'The Fatties' wasn't exactly classy either. But the moment which cemented them as true douchebags was airportgate as I call it. They flip out when they find out that 3 teams managed to get a flight which would get them to the next destination first, ahead of them, when they had just been beaming over getting what they thought was gonna be the earliest flight. And their response was the mature thing to do obviously; going to the entrance as they were getting ready to board and blocking them and causing a massive commotion to try and keep them from getting on the plane. Security gets involved and at some point one of them pushes/physically restrains the smallest and oldest member of those 3 teams in Nancy, almost knocking her down. That was a scummy and cowardly thing to do, bottom line. They tried to retcon it afterwards, talking about how Kevin/Drew started it with their sarcastic yet threatening talk of breaking their legs earlier that day, and yes that was a bit much and I would be inclined to give them some benefit of the doubt there, except they didn't put hands on either of them and just so happened to target the physically weakest member in that crowded confined space. Now, due to it being so confined, we could only see so much and thus didn't experience the whole thing, but at this point it went from these guys are jerks in terms of strategy or whatever to they are massive pieces of shit. And they were treated as such basically the rest of the race, except by Nancy and Emily of all teams (I don't get that, Emily seemed like she wanted to push them off a cliff and then a few legs later they are hugging?). Their egos were their downfall, as they won a fastforward in Thailand and proceeded to almost get eliminated anyway by taking their sweet time to get to the pitstop. After that, they were hours behind the top 2 teams and as far back as an entire day before getting the clue that told them the race was over as they were still out in the wilderness. They were good sports about it, and even when they won the fastforward, tried to help out Nancy/Emily a bit which was shocking, but they left a bad taste in my mouth, and at times it seemed like they were a little too inspired by the first Survivor winner in fellow gay man Richard Hatch, they even talked a lot like him in terms of vocabulary and their approach to the race. I know they did pop up again in another season, and I admit they were certainly memorable, though not for good reasons.
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Kevin/Drew - I know from looking into this season afterwards that they were the fan favorites this season, and while they weren't my favorite I can see why. They weren't deceivers, they didn't hide their true feelings, they were who they were and loud about it. Their preferred form of talking to each other was insults and putdowns, true guy friends there lol. They were all over the place in this race; at the bottom, at the top, in the middle. Their elimination basically came from the dreaded luck of the taxi driver, even if they had survived they were destined for third place with how far apart they were from the top 2 teams. There was a charm in their upfront attitudes, but some things made me shake my head, like saying Paris was nothing special, being a little too upfront about their disdain for India and them jokingly (maybe) telling Team Guido they would break their legs. But also, like Rob/Brennan, they befriended Nancy/Emily and almost saw them as their own mother and sister. I know they said it would be more beneficial to keep them around than one of the stronger teams, but you could tell by basic body language it wasn't just strategy and that they truly liked them. They were infuriated more than anyone after airportgate, and they made sure Team Guido knew it. I know they came back for an all-star season and also know Drew has had a variety of ailments and injuries unfortunately.
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Nancy/Emily - They might have been my favorite team. Nancy reminded me a lot of my Mom in terms of her kindness but was really most similar to a great Aunt of mine, extremely faithful, prudish but not in a judgmental way but more of a hearing so much cursing and such made smoke go out her ears cause she is that innocent lol. I got to admit, Emily was someone who if I had been watching at the time I would have had a major crush on and even now I thought she was really cute and before anyone comes at me, I am actually several years younger than her and she was an adult at the time and is now a 43 year old wife and mom (way to make me feel old after seeing her be like a kid at times on here lol). Maybe the original underdog story, they even had a little faction on the show they called 'The Underdogs'. It was an interesting switch on the usual dynamic, as Emily took the lead role on the team as Nancy was rather meek and got flustered easily, though as the end neared for them they both were showing signs of having nothing left in the tank. I pointed out Emily was quite cute, even when she had that drastic hairdo change a few legs in (my biggest remaining question of this season is did she do that herself or did someone else do it and if so, why? Boredom? Early-00s fashion? I wasn't a girl at that time, I was busy dressing like a nu-metal punk with spiked hair and playing Playstation, female fashion trends didn't come on my radar lol). She pulled it off, but I remain curious. Anyway, the point I was trying to make was about her being the attractive one there, and it played into things in a good and bad way. Good and sweet when in Tunisia a whole horde of guys her age and younger volunteering to help the team out and Nancy being quick to point out it was probably because they thought she was cute (they weren't nearly as enthusiastic to help out any of the other teams). The bad coming in, sigh, India, where Emily gets propositioned on the street by a guy asking how much she charges. Holy shit, India was a major issue from the very beginning on this show in regards to female contestents, as they were repeatedly refused train tickets as well just because they were women and women are below rats there in terms of rights and importance. And this was where the beginning of the ned came for them, as they were both being swarmed by these males with zero boundaries as well as being deeply affected by the massive poverty, seeing dirty impoverished kids and babies coming up to their taxi, begging, staring, they were barely holding back tears. All of the teams dealt with seeing these things, and being hounded by people begging, but it really hit these two the hardest which was only amplified by the sexism and Emily cracked, she was calling them stupid out of frustration and it didn't get better in Thailand, as Team Guido once again prevailed over them, this time in a race for the fastforward and then they walked around for a few hours trying to find the vehicle the next clue directed them to and no one was being of any help and she just plain and simply says "Screw you" to one of the Thai people and they wind up giving up and taking a taxi to the pitstop. You could call them out for all of this, but it was just a buildup of stress and anxiety which finally broke them. Think about it; the airport incident which really upset Emily, as she was saying do what you want to her but not her Mom (whose biggest concern afterwards was the image this put out of American tourists, not even thinking about herself), they kept on coming in at the back of the pack, the India degradation and claustrophobia-inducing chaos there, coming in 2nd to Guido yet again and then not being able to find anyone to assist them. I said to myself a few legs prior that Emily was showing some fight still but they both just seemed completely battered and defeated and Nancy even admitted as much. And the saddest thing is, they would have moved on if they had just persisted with the task in Thailand due to Bill/Joes epic mistake, they would have finished ahead of them. And making it extra heartbreaking was finding out afterwards that Nancy died in 2011 of Lou Gehrigs disease, which is just among the worst ways to go. Thinking back on it, Nancy may have been showing a few early signs of it during this :-( Just a sad story, Emily is apparently doing fine, she was with Brennan for a while after the race (which raised my eyebrow, considering in interviews before the race she talked about her boyfriend at home more than once, I hope she didn't screw around on him during the race). But still, hard to not root for them and if I had been watching at the time, Emily would have been my first crush on the show FWIW lol.
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Lenny/Karyn - This was a frustrating team to watch as it went on. I am just thankful they weren't married or engaged before this, cause they found out they were not meant to be during this. She says she was ultra-competitive, I say she was the definition of a nag, just incessantly chastising him and the longer it went on it spread to drivers and other public people as well. He wasn't innocent himself; routinely mocking her and being a complete dumbass, like in Paris he goes up to look for the monument and just immediately gives up and then just guesses (wrong) and they would have been gone right then and there if Emily hadn't inadvertently helped him find it. Talk about coldhearted though at the end, where she proceeds to end their relationship and lists every reason why. On national TV. I mean, damn that was brutal, you could see him just leaving his body as she went on and explained basically all his flaws and failings, WTF. They did indeed break up right after, though they said it wasn't because of the race, which I kinda agree with since these fissures were gonna explode regardless of what they were doing. He got married and has a few kids and she started a law firm, so I'm sure she isn't hurting for $$$ lol.
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Paul/Amie - They were opposites, which made me wonder how they got engaged. She was competitve and he wanted to quit every five minutes. That was the tale of this team, and I wanted to genuinely smack this guy. Every leg, he is bitching and whining about wanting to go home, wanting to quit. Struggling to get a taxi? Let's quit. Taking too long at a task? Let's quit. Pulled a muscle? Time to quit. Hard time taking a dump? Let's go home, I quit. It was like a cuckoo clock set to go off every hour with this douchebag. He tried to make excuses a few times during it, saying he was only saying things like that cause he hated to see her get upset, BS dude, you just are being a little bitch, trying to break the telescope in Paris and kicking things as you threaten to, what else, quit. If she had an equal partner in this, this team would have gone much further. Instead, she had a big baby who said he didn't want to do this and was only there for her (to what, make her miserable?). Their end came via getting lost in the Sahara Desert, talk about nightmare fuel there, and they were so lost they wound up driving to the back of the pitstop somehow. She's throwing up in the back of the car, it was torturous to view. They did indeed get married several years later, but are no longer together (damn, none of these couples survived, kinda sad to see). Her near-catfight with the teachers was humorous though, even yelling at one point "You're a fat bitch!" (somewhere, Nancy turned beet red lol).
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Dave/Margaretta - Probably the first team in TAR history to inspire the "Awww" feeling. Immediately, you saw it was gonna be a struggle for them physically due to the age differences, in the very first leg they could have gotten the fastforward but they got outpaced by Rob/Brennan and had to struggle their way back up after struggling all the way down. They continued to persevere though, and continued to struggle, like completely passing the clue in Paris and getting penalized at the start of the next leg as a result. Along the way, they did inspire the other couples with their amazing relationship and love, and provided some insight I actually hadn't thought of before, specifically about how these are all good people who are thrust into an intense, super-competitive, high pressure situation which is also exhausting and that will bring out the worst in people. They were truly kind people to the very end, which was frustrating to see it end sooner than it probably should have, as their taxi driver was an asshole for lack of a better term and was refusing to take U.S. money and arguing with them. And seeing a bunch of the teams at their elimination saying their goodbyes and paying their respects to them (which happened several times this season, can't recall seeing that in any other seasons) just drove home the point these were good people. Finding out that several years later, Dave would lose his soulmate to after a multiyear battle with cancer and pulmonary fibrosis was quite sad to hear, he is still going last I checked but you could tell they were 2 peas in a pod so that was extremely sucky news.
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Pat/Brenda - The first team to go from 1st to eliminated in the span of 1 leg, not a great achievement. They never exhibited the mental togughness I think you need to really compete in this though, as they were freaking out at the airport prior to Paris over issues with flights. They had the fastforward, like, no reason to flip your lid. Unless you get there 10 hours after everyone else I think you'll be fine. But then, they made the huge mistake of going to the wrong Pantheon and get eliminated. They seemed like solid enough people, but I never thought they were a threat in this.
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Kim/Leslie - They were teachers and yet repeatedly did stupiud things and said they were stupid... that makes one feel so secure about the countrys future lol. They weren't good, came off as mean girls (to Amie anyway, though I found out afterwards they were quite the class clowns during their time on there), and were lost on both legs. And yet their run ends because of a damn taxi driver arguing with them over change. Nancy/Emily seemed friends with them, and they both attended one of their weddings a while later. I know Leslie is married with 3 kids and Kim has 2 kids, I assume she is married too judging by her last name being different. They just went on to normal lives it seems.
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Matt/Ana - Forever famous for being the very first elimination in TAR history. Hard to say a whole lot about a team that is gone after one leg, I do know they did get divorced at some point later on. They did get pretty testy with the locals in Africa though for not being able to tell them where a location was. They wouldn't have been eliminated, but they got really lost on their way to the pitstop and thus arrived last. If they hadn't gotten so lost, I would have been deprived of the Nancy/Emily team which would have made this a worse season for sure.
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I can see why this became a sensation of its own, though not on the level of the absolutely top tier of reality/game shows, in terms of ratings and buzz that is, like Survivor, Who Wants To Be A Millionaire and (ugh) Big Brother. A pretty good and challenging path, though no trip to South America, and there was certainly a novelty and uniqueness of taking these teams from all kinds of backgrounds and forcing them to travel the world as fast as possible, culture and language issues be damned. A bonus in some eyes would be a lack of stars or 'celebrities' or stunt casting, save for Team Guido who really seemed like they were trying to be what Richard Hatch was to Survivor. You had everyday friends, family and couples racing for the million dollar prize but also being friends for the most part, I think in part because they were enjoying this unique experience and in part because they knew they were a part of something special. Just seeing the way a lot of teams would gather at every pit stop to say their goodbyes and pay their respects to whoever got eliminated was such a departure from the likes of a Survivor, where you had people doing everything but wish death on the other (and I think even that happened once) and that is as much of a reason for TAR thriving and survivng as anything else. So much has changed since then; HD is the standard now, everyone is on about 5 different social media platforms, so many of the casted are already known figures in this era of no anonymity, cameras are always on you somehow, and have it ingrained in them to have a motto of "how many likes can I get and what will generate the most clicks?". Such a different world, and seeing the ages of the contestants from this season now makes me feel old lol (the youngest is now in her 40s and married, I see her on here and she's a college kid who looks like she is still in high school). This was far from a perfect season, a lot of drag in the latter stages due partly to the massive separation that developed between the top 2 teams and bottom 2 teams and later with the top 2 and 3rd place team and partly due to what seemed like an attempt to get to 13 episodes by any means necessary which led to a bit too much filler content which easily could have been trimmed and just felt like they were desperately trying to reach the episode quota. Also had a string of production issues and errors which led to teams placements getting changed, time credits being given, a pit stop being moved due to dangerous weather conditions (which they had no control of obviously, but it counts) and it was not exactly the most challenging in terms of roadblocks and detours, as they really seemed to make it so that the biggest challenge of the race was the actual traveling part, luckily in future seasons they managed to get a better balance so that you had to put max effort into everything and not just the tasks. But for several endearing people and teams, seeing some amazing sights around the world like the Great Wall and that waterfall in south Africa which you didn't get to see unless you read or watched National Geographic up to that point, the final sights of a simpler and better world for a lot of us millennials, the groundbreaking nature of the show, the camaraderie between a lot of teams, knowing with hindsight this was the start of something awesome and a flashback and massive shot of nostalgic warmth to days where I didn't have gray hairs popping up or injure my back from sleeping the wrong way (too many mosh pits lol), I give this inaugural season a 3.75 out of 5. As you can see, that puts it pretty high up there, but it comes up short of reaching my upper echelon. Next time, it will be a later season, since you can't go earlier than S1 lol.
Ratings:
S5 - 4.75/5
S15 -4.5/5
S13 - 4.5/5
S1 - 3.75/5
S27 - 3.5/5
S25 - 3.25/5
S21 - 3.25/5
S23 - 3.25/5
S2 - 3/5
S19 - 2.5/5
S29 - 2.5/5
S16 - 1.75/5
S32 - 0.25/5

Happy Tuesday!
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Swarmio Media (CSE: SWRM; OTC: SWMIF; GR: U5U) is a technology company focused on deploying its proprietary end-to-end gaming and esports platform, which enables telcos to monetize their gaming customers.
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https://preview.redd.it/j0vkhvv784pa1.jpg?width=600&format=pjpg&auto=webp&s=0a28c519e17b2308d8274b84c8919fd2793d26f4
And the winner is**;** “We are extremely honoured to have been recognized by the Pacific Telecommunications
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Council and to have won the award for Outstanding Applications Company for our Ember gaming and esports platform,” commented Vijai Karthigesu, CEO of Swarmio. “To have been considered alongside such a prestigious list of finalists was an achievement. Having launched the Ember platform to millions of gamers in partnership with several of the largest telecommunications companies in the world, I look forward to sharing more developments with our shareholders in 2023.”
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In light of that chaotic churn rate, SWRM has carved out a niche to help telcos to retain customers by tying the unique gaming platform to the host.
“Ember gives telco subscribers access to a global gaming hub where they can create communities, a detail crucial for any brands targeting gamers,” said Aseef Khan, VP of Gaming & Esports at Swarmio. Swarmio will partner with telcos to deliver Ember to their large customer bases. There has already been significant interest in Ember from partners across multiple territories as they seek to engage and grow gamer subscribers.”
The need to keep subscribers is now paramount. Robust and adaptable gaming may be the key. Churn rates (customers switching providers) are exceptionally high in the telecom sector, averaging between 10 and 67% annually. It is estimated that 75% of the 17 to 20 million subscribers signing up with a new wireless carrier yearly are coming from another wireless provider.
SWRM recently announced significant progress with its GCash relationship with owner Mynt, a subsidiary of Globe Telecom Inc, and its integration into the Ember platform.
GCash is a cashless mobile banking system (wallet) that is the preferred digital wallet in the Philippines, with an average of 60 million users in the region in 2022, accounting for 83% of the adult population. GCash has been integrated into SWRM’s fintech solution ‘Swarmio Pay.’
Vinicius Esteves, Senior Vice President of Fintech for Swarmio, commented: “This is a very significant milestone for Swarmio. Giving gamers alternative payment channels is extremely important in markets such as APAC, where many gamers cannot readily access a credit card or bank account. We expect this integration to facilitate many new and recurring transactions within the Ember platform while also opening up opportunities for cross-promotion with game publishers in the future.” Smartphones represent a robust growth area, particularly in the Asia-Pacific region.

• Asia-Pacific is anticipated to hold the largest market share in the gaming industry, with China, Japan, and South Korea showing high potential for market growth.
• The rapid growth of mini-games played within mobile apps, such as WeChat, without installing another application necessitates the expansion of China’s gaming business.
• Japan has been one of the prominent players in the gaming market with the rapid growth of technological adaption and the presence of many leading gaming companies, such as Sony, Nintendo, Konami, and others, for decades in the country.
• Japan is witnessing many acquisitions and partnership strategies by prominent players to expand its foothold in the region. For instance, in November 2021, the Japanese publisher Sega partnered with Microsoft to form a strategic alliance to use the Microsoft Azure cloud platform to develop the Super Games platform.
• Korean companies have been targeting growth opportunities by investing in other parts of the world. According to the company, the highly anticipated cross-platform game had drawn 7.46 million pre-registrations, a record in the country, trumping NCSOFT’s other hit MMORPG “Lineage 2M”, which drew 7.38 million users.

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Bottom Line
SWRM continues to make aggressive inroads into the Gaming and eSports market

• The esports market is estimated to be worth CDN$ 2.32 bn by 2025.
• “At the start of 2022, a group backed by the Saudi Arabian government bought two of the biggest esports tournament operators in the world, ESL and FaceIt,” he explained. “I think we’ll see more of this happening, and it will be a big trend in 2023 and probably beyond.”
• Over 500 million people watched esports online last year; the most significant events, such as the League of Legends world championship, attracted more than five million viewers.

Video gaming is one of the world’s biggest leisure industries. Globally, it generated some $180bn in revenue last year, more than the film and music industries combined. There are an estimated three billion gamers worldwide, more than a third of the world’s population. As a result, vast numbers play esports: one of the most popular games, Rocket League, has more than 80 million players worldwide. (The Week UK)
The sector has long passed the guy in his basement. It has become a genre, a lifestyle for both men and women, and a huge money maker with lots of growth ahead.
Pretty sure that SWRM is likely an excellent proxy to place you solidly in the ‘Game.’

Goodwill is a crucial intangible asset that significantly impacts a company’s value and profitability. It can be evaluated in monetary terms if a company is bought or sold. Usually, this term refers to the collective efforts an owner or seller puts into their business over multiple years. They may have accumulated significant goodwill in the market by establishing themselves as a reliable and trustworthy businessperson.
In the long run, goodwill impacts the brand name, brand identity, customer base, customer loyalty, brand reputation, good customer relations, good employee relations, employee satisfaction and proprietary technology.

Goodwill as a Business Strategy

There is no shortage of organizations conducting business transactions worth millions each year. However, each will ultimately be worth a different amount once their goodwill is measured. Goodwill stems from character and performance and cannot be bought, sold or traded according to a businessman’s plan. It is a cumulative result of multiple years of silent effort, catering to customers’ demands and providing the best services to each client based on the values of integrity. Goodwill is also said to be a great asset to any business.

How Does The Power of Goodwill Benefit Your Business?

If you are trying to start a new business, you must implement behaviour that elicits goodwill from your customers and fellow business owners. Here is how it can benefit you in the long run:
Offers a jumpstart to your business As an entrepreneur, if you decide to take on a brand franchise, you can become the immediate beneficiary of the goodwill they have accumulated over the years. Once you open the brand’s outlet in a new location, you still retain the brand’s reputation, trust and other perks. Thus, your business gets a head start in the market from day one. Compared to a self-owned business, you will work faster and upwards in the market with the brand’s collected goodwill.

• Leads to prestige

Every franchisor develops its brand’s identity by working hard on each aspect and refining its products and services. Over the years, it leveraged the respectability and value of all associated with it. Additionally, if you take on a franchise, you are associated with that renowned brand, and you can also, directly and indirectly, benefit from its prestige.

• Attracts better staff

An individual franchisee will always attract better-skilled, more talented and qualified staff when affiliated with an acclaimed brand. Employees immediately recognise the value of being part of an organization that offers a good pay package and growth opportunities. Additionally, working with an established brand also adds value to their resume.

• Improves employee self-esteem

The employees in the franchise outlet feel a higher sense of self-esteem because everyone they know perceives them with a more appreciative outlook. If the employees receive proper training in customer service, they add to the brand’s goodwill; over time, happy customers share their experiences with others. Similarly, the parent company also appoints a team to manage their multi-restaurant operation and can attract star professionals who, in turn, leverage their networks to offer value.

• Boosts advertising and marketing

Advertising and marketing are other excellent tools that enhance your brand’s goodwill in the market. They also directly impact your company’s reputation and increase your brand’s value. Every franchisor must consistently invest in advertising and marketing for its brand. Each new product, development and franchise needs adequate marketing to elevate the parent company’s image.
It can also be crucial in emotionally connecting with your desired audience. Emphasising the messages you put out there for your audience directly affects the brand’s identity in the viewer’s minds.
So, what do you think about goodwill in business?
As a prospective franchisor, it is essential to remember that goodwill is not a formula. It is built in the long run by consistently defining and highlighting the brand’s best features. You have to put in considerable effort to earn this intangible asset one day at a time to reap its future benefits.
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